How about movements that direct money towards smaller or local entities? It's hard for me to imagine the eat local / farmers market movement as being quietly backed by corporations.
I'm also suspicious about the whole organic movement and companies like Whole Foods. See also: the concept of 'food gentrification.'
https://bitchmedia.org/post/foodgentrification-and-culinary-...
https://www.reddit.com/r/science/comments/3g8l2h/an_antibiot...
Anti-GMO group that’s harassing university scientists is the real tool of corporate America