Twitter Faced SEC Questions on Changing User-Engagement Metrics

It's been interesting to watch this story unfold. Twitter is a broadcast system and therefore has many (useful [and not useful]) bots. These aren't users, but not all of them are spam. It's a simple counter-example to show that simple user (and engagement) counts will almost certainly be misleading. Twitter is in a big-time catch 22 with reporting here. It'll take skill to report a qualitative aspect like engagement with a quantitative metric (like they're expected to).

I've advertised on Twitter before and their engagement metrics are curious and a bit dishonest.

They measure any click on a tweet's body (not a hyperlink) as an engagement; where as an advertiser I define engagement as a favorite, retweet or reply.

Funny how bearish news gets decimated when markets are in turmoil.

Twitter can avoid unwanted SEC attention by taking massive risks that will potentially blow up the global economy.