Generate buzz, get bought, never produce anything.
But what do they know?
Mill has...videos. And patent applications. A strong social media presence. And a simulator that they really, really promise you'll be able to use real soon now and is going to totally own everything. And they're going to fab the chips themselves, long after everyone but Intel figured out that was stupid. Or something.
Because that sort of "we have the off-the-wall architecture that will change fucking everything in computing forever" attitude worked so well for the iAPX432, Transputer, Rekursiv, i860, everything Chuck Moore has ever done, TI9900, most (not all) things called VLIW, etc." Right?
Best of all? A completely uncritical, fawning audience on HN.