In UNIX, you have bytes, and the underlying system doesn't know what they represent. Most tools assume they're ASCII or UTF-8 (or whatever) encoded text, but that's all they agree on. In practice, you're working almost always working with structured data - tables or lists or mappings - but you have to remember that for the output of this program, you want to cut on '=' and take -f4, and first you need to pipe it through head and tail to clean up some junk output[1], and this other thing for that program, and whatever.
[1] This is a way to get the `time` field from the output of `ping`.