Now, I'm not happy that they'd even ask. But the service doesn't stop working when I deny access. Since the change in TOS, the apps didn't ask again.
I do, however, think any companies wanting access to data outside what I feel is the app's purview should really stop couching their use in Marketing Speak ("We use this data to improve our service, let you discover content also consumed by your acquaintances...") and be more informative about where the data goes.