Why every website should switch to HTTPS

I find it a little ironic that the author argues sites should use https to avoid someone MITMing their ads when the majority of ads out there don't function correctly over https.

For any ad supported website, this is the one of the main blockers for adopting https. I really wish more work was being put into fixing it.

People keep saying this like it's magic. Don't just tell me what to do, tell me how To do it.

Assume people are busy/lazy.