You were asking about Netflix below. You might be interested to her I was talking to a film distributor last week, who mentioned that from their perspective video-on-demand and premium channel sales (as served by cable) are almost dead, and while they get fantastic analytics from iTunes movie downloads, they accelerated quickly and then plateaued. Netflix is becoming the revenue generator that distributors pursue prior to the end-user DVD sale for indies.
Obviously, the model is somewhat different for big-ticket films where broadcast will pay a premium for the premiere rights, and/or specialty films (eg cable channels MTV or VH1 are still good for music documentaries). But in his opinion Netflix is becoming the most important secondary market distributor.