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According to their FAQ page the contract templates/UI are free, with their business model being based on their escrow services - which are not being offered publicly yet.

I believe that its going to take them quite some time to start offering escrow services, due to the strict escrow regulation and the (very high!) costs associated with that. My bet is that they won't offer it until after raising their Series A.

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I remember balancedpayments had an escrow feature. Perhaps they could use another 3rd party service to accomplish this?

Indeed, escrow is highly regulated in some states, including CA. There are a few third party services that provide an API for escrow among other things: http://www.armorpayments.com/ and http://promisepay.com/.

Stripe and Braintree can also support some versions of escrow, depending on how long you want to hold the money for and the amount.

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