I'm trying to think of a better "X for Y" startup parody, but am failing.
I'm trying to think of a better "X for Y" startup parody, but am failing.
It's not necessarily a bad startup (from a few minutes googling, it's probably a good market, and a solid team; haven't looked at the product).
Everything else is to some extent fixed (including operator). What it doesn't have is SaaS style scalability (1000 users costing the same as 1), and it's not like a yoga class where you can probably do 30 in the same space as 15, but the variable costs are just the electricity.
And no, those businesses will not copy appointments back and forth themselves. Small business scheduling is hard. Very hard. This isn't speculation, I've worked on a product that has pretty good traction doing exactly what they're doing. It would surprise me greatly if they've yet discovered why this problem isn't solved yet, and it isn't for lack of trying or that previous attempts haven't been executed properly.