>Public universities are super cheap - in my state (Massachusetts), UMass Amherst is less than 10k a year if you graduate with above a certain (easy to attain) GPA.
I went to UMass Amherst, and thus so did most of my undergrad friends. Only my fiancee received any kind of large scholarship for the GPA she attained in high school that put her anywhere under $10k/year.
Some of us received Commonwealth College merit scholarships, but those generally amounted to $5000/year and required that you maintain a certain GPA while at UMass, while also imposing extra academic requirements.
Further, UMass currently lists itself as costing $25k/year for in-state undergrads[1].