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> "For better ads tomorrow, block ads today"

The problem with ads and ad blockers is that if a significantly large percentage of sites have bad ads, people will install and use ad blockers. Ad blockers will by default block ads on the well behaved sites as well as the bad sites, effectively punishing the good and bad alike. I believe there is a term for this -- the market for lemons.

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Adblock Plus tried to address this but was given a ton of grief for it. I thought the idea of having an acceptable ads filter was smart.

Maybe "display this resource text-only" rather than "hide this resource" would be a reasonable compromise.

An acceptable ads standard, in other words.

Adblock could be off by default and if enough people 'vote' a site as bad by activating it for that site, then it will become 'on' by default.

And the whole thing can be funded by selling lists of users who did/didn't disable the ads in cluster X, Y, Z...

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