>Some publishers and advertisers say ad blocking violates the implicit contract that girds the Internet — the idea that in return for free content, we all tolerate a constant barrage of ads.
There is no reason why the implicit contract can't be changed. That's why you get contracts in writing. :)
As far as any "moral" argument goes. Here's how I see it:
"Your neighbor asks if they can park in your driveway. You agree to it, you had space to spare for the neighbor's car anyway.
This went on fine for a few months, then your neighbor started parking two cars in your driveway. You had only agreed to having one car parked but you still had space to spare so you let them do it.
A few years later - your neighbor is now parking many cars in your driveway and even blocking your garage. To drive anywhere you need to move your neighbor's car out of the way. Being the nice guy he is, he gave you a spare key to move the car when needed."
Would it be "immoral" to ask your neighbor to stop parking cars in your driveway at this point? Is it immoral to ask your neighbor to stop parking cars in your driveway at any point?
I've decided to no longer let ads be parked in my browser. I don't see how that is immoral.
> PageFair’s canny strategy to mitigate users’ outrage is that it will only show ads that aren’t “intrusive,” Mr. Blanchfield said.
Sean Blanchfield, if you ever get to read this, you can go fuck yourself. How's that for "mitigated outrage"? You don't get to decide what is and isn't "intrusive" for me.