"We thought hard about the right label for our company, which would best convey our mission to the people in the industry. Now, I am very happy to say we came to a great final name. The idea of The Beginning and The End, expressed in a symmetrical bigram joined by a familiar and well-established TLD is just what conveys best the sense of our commitment to bring an information service that strives to stay in touch with the most recent failures on the startup scene, help the novice founders make the best informed decisions and thus contribute our little bit into making the world a better place." - CEO