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I don't like it either. Doing this without any context is creepy and a little un-nerving. People would probably go to some length for $1000.

"scottvdp 33 min 29 sec ago We cannot say, for legal reasons. I can tell you that if you find them, we will pay you handsomely. "

My guess is that they're friends of the company who volunteered for this.

Exactly my thought. Are these people on the Threadless hit list or something? And the fact that they avoided the question when someone asked...