> Your passport, for example, doesn't prove that you're a > nice person. Communicating this to end users is a > challenge: even network engineers have been confused by this.

This just seems like a straw man argument. I can't say that I've encountered either a network engineer or even an end user (s/EV/green icon) who thinks that an EV says anything about the quality of the company they're working with. End users accept that it means 'more secure'. Network engineers of average ability or above do, in fact, know better.