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Perhaps I am nit-picking but....

ROSS "is a digital legal expert" that managed not to attribute its landing page's photo legally.

And according to the licence (http://creativecommons.org/licenses/by-sa/3.0/), attribution credit as well as link to the cc license should be provided.

I think the idea is very cool by the way -- just trying to help!

The wikipedia page, under "Permission" says "If you use this picture somewhere outside the wiki-world, I'd be happy to get a short eMail from you."

I believe that's the attribution. As it says in the license section below:

"attribution – You must attribute the work in the manner specified by the author or licensor"

So you can't really say if its not attributed properly.