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See answer above (https://news.ycombinator.com/item?id=10085223). High price is the problem, nothing else.

Is there any entity which is working towards bringing down the cost of EV SSLs? They seem to be ridiculously priced as of now.

Yep. Most smaller businesses struggle to justify the costs of regular certificates (because let's be honest, the certification is BS – certificate theft is a bigger threat than fraudulent registration), gods forbid a wildcard cert. EV are not even an option.

And if you want SSL for your private website, tough luck.

(Replying from openid account due to rate limit)

Yes, see my response to the price point above.

Marking DV certificates as "neutral" would be in line with marking non-encrypted traffic (plain HTTP) as "insecure", as proposed by the Chrome Security Team: https://www.chromium.org/Home/chromium-security/marking-http...