> Yeah, but by giving more data you let software to personalize better. So by reducing your data exposure you are acting as techno-Luddite stiffing progress.

Is this sarcasm? I guess I fail to understand how Google now knowing all the details of my life impedes "progress". It shouldn't stop them from developing new technology; why does the "cloud" need to figure out how to "personalize" things more for me anyways, outside of the obvious answer to serve up better targeted ads (which I'd rather make go away by any means necessary)?