Dale Carnegie is Wrong
greyenlightenment.com
greyenlightenment.com
1. Talk in terms of the other person’s interest.
2. Make people feel important.
And if you're Bill Gates, you've covered both of those things in spades simply by being Bill Gates and speaking to somebody.
Picking out extreme outliers like Elon Musk and Steve Ballmer and using them as primary examples of why Dale Carnegie is wrong is, to me, a very specious argument.
The book isn't for outliers, it's for everybody, and there are countless examples of this book having a profoundly beneficial impact on people's lives and how they relate to others, especially in a professional setting.