In the course of the after-action report some screen dumps were shown to the executives in which the "whimsical" server names appeared.They were (understandably) in a rather agitated and non-whimsical mood, and incorrectly (in my opinion) correlated the seriousness of the problem which the perceived lack of seriousness of the naming scheme.
They could not see that the naming scheme was not whimsical - it was in fact quite methodical and conveyed more meaning to the engineers who lived with the machines everyday than the strict, sanitized names we eventually ended up with.