So, how do we address this? Is there a "killer app" for the distributed web that will motivate people to move to it? Can we use existing web tech like Web-RTC to bootstrap the system? Maybe a workable avenue is mobile, where people are pretty comfortable installing new applications - what if we built the next social network into an app based on the distributed web?
I don't know the answer, but I'd love to hear any ideas/brainstorming you clever people have to offer.