In any broadcast medium the broadcaster is expected to conform to community standards so somebody will have to watch the ads and do some editorial selection.

As for production values, look at the ads run by local car dealers, furniture stores and such. Images with text and voi eovers play well. If all else fails use the "Ken burns effect"

A person with a month or so of training and maybe $5k of gear could produce a few ads for a customer in a day and you have to hook up that person to the customer.