What this article fails to note is that writing C++ code to serve up web pages would be much less efficient from a human time perspective. You'd need many more developers working, and the average American emits 20 tons of CO2 per year. So if Facebook has 100 developers hacking PHP code, they'd probably need at least 200, or possibly 300 developers hacking C++ code. 100 developers is 2,000 tons of CO2 per year (at average rates). From an economic standpoint, it would make much more business sense to use carbon offsets. Not to mention that a 10x end-to-end efficiency improvement is AWFULLY optimistic. I'd say 2x or 3x at best.