This is one my companies side projects. It's actually an older idea that we gave a new look to. It's simple, but effective at organizing who is bringing what to your next party.
can you send the link via SMS?
Not yet, but it's in the works. We have plans to integrate a messaging component.
Maybe not the most lucrative market however college students do a lot of get togethers like tailgates or social events but usually communicate via SMS.
Whats the monetization strategy?
We have a few ideas in mind, but really we just want to get it out there and see how people like to use it.
Gotcha well good luck, looking forward to playing with this more once I have a tailgate or something.