here's another you may enjoy from my article "Why the Arduino Won and Why It’s Here to Stay"
“Arduino: baby-talk programming for pothead” – ArnoldB, AVRfreaks.net http://makezine.com/2011/02/10/why-the-arduino-won-and-why-i...
disclosure, i work at the open-source hardware company, adafruit and we make arduinos for arduino.cc !