It could be just because we're coming from Android, but my friend and I experienced an approachability problem with the iPad about a month ago.

I was using an iPad on a flight (the in-flight entertainment was broken) and it took us, both computer engineers, a good ten minutes to figure out how to turn down the brightness. It was a painful experience trying to find the settings - swipe down? No.. swipe other directions, nope.

It took us forever to discover that 'settings' is just an app on the tablet.

Maybe it was just because we are part of the Android ecosystem, but using one didn't seem very logical.

Note: Neither of us specifically avoid Apple products, but just found them way too expensive with university for purchase.