In my eyes, they've already destroyed their brand by selling Thinkpads with BIOS's which automatically compromise clean Windows installs by overwriting files at boot time. That and the fact they sold Thinkpads containing software which compromised all HTTPS traffic (Superfish).

Speaking as somebody who's current laptop is a Lenovo Thinkpad and who has had three other Thinkpads in the past: This will be my last.