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I thought it was interesting that they mentioned they have 10M twitter followers compared to 5.6M Facebook fans - interesting given Facebook has 5x the MAU of twitter.

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Important people use Twitter. Teens and grandmothers use Facebook.

Teens don't use Facebook.

http://www.techtimes.com/articles/30603/20150203/faceook-los...

That article seems to indicate that 88% of teenage social media users use Facebook.

Important people use both, because they can't afford the limited exposure using only one of them brings.

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