Just to reiterate, it seems legit reading from
http://image.slidesharecdn.com/real-worldreactnativees7-1506...
Now, to add something to the matter, "direct update" is something that Apple already hosts in its App Store through Cordova apps and its commercial versions (i.e. MobileFirst) https://www.apple.com/pr/library/2014/12/10Apple-and-IBM-Del...
Not sure how many React Native projects are hosting their bundles outside theirs apps in the wild, but there are already apps released on the store (as per Facebook Groups, Ads Manager).
Still, I agree things might change (on the Apple's side).