BPMN 2.0 rendering toolkit and web modeler
bpmn.io
bpmn.io
It's both a documentation notation that can be used by analysts and managers, and (at least in later versions) an executable language that can be used for running those processes.
> An important part of our BPM vision is BPMN 2.0, an established global standard for modelling [sic] business processes. First of all, it allows you to visualize business processes, thus making it easier to capture, discuss and change them. Then again, it also defines a standardized file format that makes it possible to exchange modeled diagrams freely across compliant modelling tools.
I guess BPM must mean "business process modeling", then.
You're right - they should probably start with an explanation of what BPM and BPMN are.
Shame.
With so many super old tools available, it seems like it could be hard to tell which projects have kept up with modern expectations for ease of configuration and use. That and digging past all the buzzword marketing talk aimed at non-technicals.