Online ads are getting better – not worse

"I work at Moat... an ad analytics company"

I get that you're just promoting your blog, so this is probably unwarranted but... why should anyone care what you think?

Or - also true - why should I trust you to be objective about your life's career? To not actively lie to me (or include me in your self-deception)?

Marco posted a well thought-out piece about the evolution of web advertising. Your solution seems to be "market incentives will sort it out."

Not compelling.