I had never heard of cucumbertown before, so i did a 3 second lookover.

Quick question. It looks like you guys are trying to build a community of bloggers, who will probably be building a database of recipes.

If you're not doing it already... can you PLEASE have your bloggers add ingredients in a structured form. That would allow you to build an API later.

Imagine how much traffic you can drive to your customers sites if outside apps had an easy way to search through recipes.