Monsanto and Cargill are food technology firms. Advances in food technology are what allow us to feed 9 billion people with a fixed resource (arable land). There are serious innovations in food production and distribution that have saved millions of lives in the last half century (Norman Borlaug and the Green Revolution).
An online seller of local produce is not "food tech". It is simply using the web to sell food. Add to that their dislike of synthetic pesticide/fertilizer and other real advances in food technology (advances that in the developing world mean a real reduction in deadly diseases that spread through the use of animal manure [natural fertilizer]), and it makes them just another anti-tech firm that happens to peddle goods on the Internet.