Digging into the multiple reviews / press articles I think I figured out why investors love this and we should be compelled.
This is not a "shower head".
This is something new that has the same end-game of getting you clean like a shower head, but much more efficiently:
“It’s like walking into a humid environment that gets you super drenched,” Winter [Nebia's CEO] said, insisting that the mist is powerful enough to handle elaborate shampoo and conditioner rituals. (1)
and
“So I’m standing under it, and one of the things I realize is that it’s really hard to explain,” says Parisi-Amon [Nebia's CTO] “You tell people it’s fundamentally different and they’re like, ‘Whatever, it’s a shower.’” (2)
It's fascinating to see the press then try to get their head around it too:
NYT - "In my testing of a prototype, the multinozzle shower head produced a misty spray (the word nebbia in Italian means mist) that immersed me in water, unlike traditional shower heads that shoot pressurized streams of water. It made my hair feel flat and uncooperative, though my skin felt soft and relaxed." (3)
Buzzfeed - "Instead, at first, I felt nothing — as if there weren’t enough water to get wet, let alone shower. It felt like stepping under the nozzle that mists vegetables at the grocery store, and the mist kept recirculating — like a sauna with whatever makes saunas work on overdrive. While I didn’t think it would, the mist eventually got the job done. I still got wet. The soap still foamed, and it still came off. I felt clean. . . BuzzFeed News can confirm that this is definitely a shower."
I'd love to try one before committing to $400 (consumer price) and a plumbing project.
And I think they've covered that with the brilliant strategy of pulling in Equinox Gyms and the implication that Goog/Apple will have these installed on campus.
Cool!
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(1) http://www.sfchronicle.com/business/article/S-F-startup-clai...
(2) http://www.wired.com/2015/08/nebia/
(3) http://bits.blogs.nytimes.com/2015/08/11/nebia-a-shower-head...
(4) http://www.buzzfeed.com/brendanklinkenberg/i-tried-silicon-v...