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This is the story of how DLC is breaking into the blogosphere. As a gamer this makes me want to run and cry.

But on the other side this is a more direct monetization scheme than advertising, as it gets 'round the advertiser middle man. As an internet user it gives me confidence.

I'm suddenly visualizing needing to pay $0.05 per image I want to upvote/downvote on Imgur.

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Don’t take this literally. We don’t like the ad model much. Its very unobtrusive and compromising to the user experience. The authors spend a lot of time creating content. And they need to make a livelihood to sustain their passion. For that, as a platform we need to help them build such mechanics.

Internally, we debated putting a “refund button” right next to the pay button. We think that would create much more confidence. But hey, this is the first iteration.

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