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So I normally don't comment on downvotes because, you know, whatever, but I'm really looking forward to the posts about how this is a great idea.

"Hey you know how we had this brand that became synonymous with looking up all information ever? Let's abandon that to be associated with, uh, letters."

Seriously it's not like "google" was a damaged brand. I'm not going to "alphabet" shit.

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From TFA: "I should add that we are not intending for this to be a big consumer brand with related products--the whole point is that Alphabet companies should have independence and develop their own brands."

So basically, they're becoming the most generic sounding holding company possible, because people LOVE generic holding companies.

I know "lovability" isn't exactly a goal for companies, but if berkshire hathaway became "abcdefg" I would make fun of them equally.

This isn't a re-branding. Google will stay Google.

Then why bother with the rename?

(I know the answer. Just saying.)

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