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Hooli XYZ is a reference to the HBO show Silicon Valley. It has no relation to Google (other than that Hooli is basically a fictional parody of Google). Looks like some developer added that to this press release as an easter egg.

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I feel Google shouldn't stop trying to pretend they are still cool hype startup, that just come up as fake. I also feel from a PR perspective it might in fact hurt their image.

I like when random people try to pretend that they've defined cool, who has it, and what constraints it puts on their behavior.

EDIT: hartator disingenuously changed the content of his comment to be more measured. The original comment was "I like when Google tries to pretend they're still cool".

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