From the first page:
"Geometric algebra and its extension to geometric calculus unify, simplify, and generalize vast areas of mathematics that involve geometric ideas, including linear algebra, multivariable calculus, real analysis, complex analysis, and euclidean, noneuclidean, and projective geometry. They provide a unified mathematical language for physics (classical and quantum mechanics, electrodynamics, relativity), the geometrical aspects of computer science (e.g., graphics, robotics, computer vision), and engineering."
For example, in mathematics we often have the notion of a product of two structures. The simplest is the product of two sets A and B, which in computer programming terms would just be a structure containing a field of type A and a field of type B. There are more subtle and sophisticated examples in other fields like topology, but it turns out that the categorical definition[1] matches the definition of product mathematicians were already using in each of these fields, even though it came about much later!
[1]: https://en.wikipedia.org/wiki/Product_(category_theory)