Yes. You're a drywall contractor you go to Craigslist and start humping some jobs. Make some bucks and buy you a nice F150.
Conversely, there aren't a lot of "need deep learning in my dentistry" ads on CL -- and not as easy or clearcut path from point A to point B.
So the investment makes sense, if the right conditions are true. To the average developer, those conditions look very murky and uncertain to gauge. So while it's obviously some sweet tech, but it takes a lot more than tech.
Which BTW, the drywall impresario who's buying a new truck for his business isn't finding jobs on Craigslist. He's got business relationships with serious people who call him when a bid needs bidding and drywall needs hanging. It's deal flow just as it is for the sort of person who needs a 4 GPU box and CUDA code for their business. It's only a lot of money if it sits idle.
If there isn't a business case, there isn't a business case and buying it is an inefficient allocation of resources.
Of course this isn't for the average developer. Which is why they are marketing it to researchers and maybe AI startups.