> "The purpose is to point out that people sharing information about how they think about things is a valid a way of influencing behavior. You are simply wrong to dismiss that."
I agree that people sharing information about how they think about things may INFLUENCE behavior. In your previous comment you used the term "cause." These are very different words, especially when we are talking about science. It's not clear what you think I dismissed.
> "inappropriate to dismiss phenomena just because you don't have a good way to understand them."
I never suggested that we dismiss phenomena. If you read my original comment, I agreed with the authors general premise but I offered an alternative explanation: "This phenomenon is better described by the concept of immediacy of reinforcement. As one decreases the delay to reinforcement, the strength of behavior maintained by that reinforcer increases."
Thus, I'm not sure what your point is.