> French search in French, Germans in German, Danes in Danish, Spaniards in Spanish, Italians in Italian, Dutch in Dutch etc. Then, if your local language doesn't give you good results, you default to English.

So how is this different from the current situation with Google dominating the market? Google works in French, German, Dutch, Spanish etc! You only need one company in based one country and they can work in all languages. And if they grow big, they setup offices in different countries, for country specific or language specific searching.