With broadcast mediums and technology, we first made it easy to compare any potential with the pool of all potential partners, and so many women (the historical gatekeepers of sex and relationships, fair or not) began to hold out on local suitors because they didn't meet some platonic ideal they'd seen once somewhere.
Now technology has ticked again, and men have access to a marketplace of potential mates. Unfortunately, women are no longer the gatekeepers on relationships or sex, and the winning strategies in this new market happen to be uncouth and crass and, most importantly, effective.
Speaking frankly as a somewhat bitter and jilted engineer:
If they'd wanted traditional relationships, they should've been friendlier and less aloof when they were being courted earlier.
Now that we're older and wiser and more financially secure, and with the technology giving us a ripe marketplace for relationships, why settle for anything less than convenience and our own arbitrary standards?