>“For young women the problem in navigating sexuality and relationships is still gender inequality,” says Elizabeth Armstrong, a professor of sociology at the University of Michigan who specializes in sexuality and gender. “Young women complain that young men still have the power to decide when something is going to be serious and when something is not—they can go, ‘She’s girlfriend material, she’s hookup material.’

That's just as much a reflection of what women are looking for. If a woman is attracted to a guy who is "high value" relative to her then she is attracted to a guy who has options. She is attracted to guys she has a power differential with. These women could choose to settle for a relationship where they have the options and power but that's not what they want.