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As a Reddit user and advertiser, I was disappointed when they doubled their ad CPM's in June without notice to advertisers (as mentioned in the article).

I can understand incrementally increasing the price with demand, but doubling the cost of CPM's without notice is a big fuck you to advertisers.

Now they're more expensive than Facebook and with less targeting capability and you can't change or edit your ads once their live.

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Question: What has been your experience with Reddit ads? I've heard that they are barely profitable for anyone save a few niche industries.

I'm not not parent, but - I've purchased a few time-blocks for a different campaigns over last few years and it brought in significant traffic, a bit more conversions, but despite being able to target a subreddit, it is still hard to get your money's worth if you are promoting a brick and mortar store. Unless that store offers tangible goods sold online as well. Location constrained and in-person transaction type of services saw less of a bump in revenue. That is probably true for online advertising overall. My 2 cents

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