Target Launches Estimote Beacon Test in 50 Stores

techcrunch.com

21 pointstlb2 comments

Scary. Last thing brick and mortar needs is another reason to complain where the online experience is superior.

"I'd buy that at Amazon, but then I wouldn't get unrelated spam on my phone" - said no one ever.

"With beacon technology, the company says it will be able to send information about deals as well as recommendations directly to consumers’ smartphones, provided they opt in to receive these alerts. Initially, the beacon technology will work with those users who have the latest version of the Target iPhone app installed on their phone and have Bluetooth turned on."

How many of Target's customers are really going to use this capability, if they even know of it? How many are going to use it twice?

I was among the ~110 million customers affected by their 2013 security breach. How many of us do you think are especially eager to install a Target app on our phones?

This looks like a solution in search of a problem.

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