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Pretty much.

I've once done an informal "research", comparing some of the worst software sweatshops that I know against companies such as SpaceX. The metric used was the number of references to "innovation" and "innovative".

The results were very interesting. Highly recommended.

I don't get it. Because truly innovative companies don't write SQL? Is this some kind of ORM or NoSQL snobbery?

No. It's just that the word "innovative" spoken by a company is the dead canary that tells you the company is so full of bullshit that the methane vapours are creating a fire hazard.

No, it's like TeMPOraL said. I could've said ABAP4, but (thankfully) not a lot of people are aware of it.

I've always thought that when a company tells you that their product has some quality like safety or quality, instead of showing it to you with their product, it's likely that that's the extent of that quality in their product: the declaration.

Judging by the top comment I think they lost on the 'safe' bit, probably on the 'smart' bit too. They may still win on 'innovative'.